Award for Rovema

The Hershey company has presented its Supplier Excellence Award for Innovation to Rovema GmbH. The packaging machinery manufacturer received the award for introducing Doypack-like stand-up pouches for a variety of confectionery products from the brand producer.

The company from Fernwald in Central Hesse has developed several tubular bag machines – „Rovema BVC Flexible“ – which, in addition to the stand-up pouches desired by Hershey, can also produce flat pouches, side gusseted pouches and four-side sealed edge pouches with and without zip closure. The machine series – for bag widths up to 260 or 400 mm – can produce a Doypack-like bag on a vertical packaging machine that is as visually appealing as a comparable horizontally produced bag, but offers all the advantages of vertical packaging, for example lower operating costs, higher flexibility and smaller footprint.


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In addition to the actual machine technology and Rovema’s application expertise in the development and production of innovative bag shapes, Hershey also recognized Rovema’s production capacity and organization. A number of machines were delivered within a short time period and Rovema undertook to support several different production locations on-site. „Our collaboration with Hershey showcases Rovema’s commitment not only to innovative machine design, but also to exemplary customer service,“ said John Panaseny, President of Rovema North America.

Rovema GmbH is an internationally leading manufacturer of packaging machinery and equipment for a wide range of products and applications. According to the company, more than 30,000 machines have been delivered worldwide since the company was founded in 1957. Rovema currently employs around 700 people worldwide. The subsidiary in the USA, Rovema North America, based in Atlanta, offers sales, service and spare parts for the approximately 1000 Rovema machines that are being operated in the USA.