Rollable Like a Tube

Beiersdorf reports a breakthrough in bottles for Nivea body lotion: a new packaging design uses 50 percent less plastic. The bottle can be rolled up, similar to a toothpaste tube, making it easier for consumers to empty.

After a lot of research and development Beiersdorf reports a breakthrough in body lotion packaging design: The new Nivea Naturally Good Body Lotion bottle and cap uses 50 percent less plastic than the standard Nivea body lotion bottle. The new bottle is very thin and has a specially shaped base, the company explains. This makes it easy to squeeze and roll up, similar to a toothpaste tube. This makes it easier for consumers to empty the packaging.

As Beiersdorf emphasizes, the bottle is completely recyclable. In addition, the thinner and lighter packaging can contribute to optimized pallet loading, which makes the product more sustainable when transported to retailers.

90 per cent of PET bottles are made from old plastic

Beiersdorf’s goal is that by the end of 2020 a total of 90 percent of all PET bottles used in Europe will be made of recycled material. This measure alone would save 1,200 tons of new plastic per year. Product innovations such as the Nivea Shower Fresh Blends shower products were therefore launched in PET bottles containing at least 97 percent recycled plastic. Beiersdorf in Germany plans to have converted the majority of the Nivea Shower & Shampoo range to recycled material by 2020. This includes PET and HDPE bottles made from post-consumer waste. Other European countries are to follow.

At Beiersdorf AG, the use of petroleum-based virgin plastic is to be reduced by 50 percent by 2025 and the proportion of recycled material in plastic packaging is to be increased to 30 percent. All product packaging should be completely refillable, reusable or recyclable.