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Magazine
Progress in Packaging Recycling
The Umweltbundesamt and the foundation “Zentrale Stelle Verpackungsregister” have taken stock of the status of packaging recycling. According to the report, the quotas for material recycling have increased significantly since the Packaging Act came into force.
Brand Icon on the Mustard Shelf
As part of the 23rd Deutscher Verpackungsdialog, the Deutsches Verpackungs-Museum awarded the “Packaging of the Year” prize to “Löwensenf”. The “Löwensenf Extra” brand, which celebrates its centenary this year, has become a true brand icon.
Gallery
Inspiration
Fruit packaging as Advent calendar
Elbe-Obst offers an original upcycling of apple cartons: These are now available with Advent calendar. Every day, consumers have the chance to win a new prize – from toys to Apple products.
Ruinart in “Second Skin“
The champagne producer Maison Ruinart, which belongs to the luxury goods group LVMH, is drawing attention to itself with a new outer packaging for champagne. A “second skin” made of recyclable material preserves the emblematic silhouette of the bottles.
Sealed instead of Just Wrapped Up
With FreshPack, Alpma has launched a new solution for packaging butter. The Molkerei Weihenstephan has already been convinced by the packaging. And refers not only to product protection but also to a fresher taste.
