Das Premium-Themenportal für Konsumgüter, FMCG, Handel und Verpackung

The impact of the corona pandemic affects all sectors of the economy. Robert Lockyer, CEO of Delta Global, a luxury packaging provider, explains the demands being placed on packaging and how brands can meet consumer expectations.

Small “nudges”, such as the placement of the “Nutri-Score” on packaging, influence buying behaviour: This is suggested by research results from the Leuphana University of Lüneburg and the Nordakademie.

For the Gutfried brand, the Zur Mühlen Group, together with BASF, Sabic and Südpack, is using innovative recycling technologies to spice up the sustainability image of plastic packaging. Chemical recycling is intended to save fossil raw materials.

To communicate a new product category attractively to the consumer and make it unmistakable: Veganz, a pioneer in plant-based food, set itself this task together with Studio Oeding. The result is impressive. And it shows the importance of packaging in marketing.

Bottling milk in PET is becoming increasingly popular in Italy. Fattoria Latte Sano, together with packaging specialist Sidel, is moving forward by switching the packaging of its UHT milk from cartons to “aseptic PET”. This is intended to set the manufacturer apart from the competition on the supermarket shelf.