Fruit juice producer Eckes-Granini is already converting its brands to the mandatory deposit system – even before the legal requirement for juice and nectar bottles takes effect in January.
The new juice deposit for Eckes-Granini fruit juice bottles is expected to bring up to 45,000 tons of PET into the pledge system industry-wide. A “transition period” is currently still running. With the changeover, the company is getting ahead of the statutory deposit requirement: as of January 1, 2022, the statutory deposit for non-refillable plastic bottles will also be extended to juices and nectars. Eckes-Granini Deutschland GmbH expressly welcomes this amendment to the Packaging Act: “The extension of the mandatory pledge to include juice and nectar is a long overdue step on the road to closed cycles and more sustainable packaging solutions,” says Kay Fischer, Managing Director of Eckes-Granini Deutschland GmbH. “As a company, we are actively committed to sustainability and have also made a strong case for the juice pledge.”
Eckes-Granini has already been gradually converting its brands since July: FruchtTiger made the start on July 19, followed by granini in August and hohes C starting in September. With deposit notices on the bottle labels as well as display and shelf wobblers that link to further online information via QR code, Eckes-Granini provides information about the sustainable news and the gradual integration of PET containers into the learned pledge system. From July 3, 2021, to June 30, 2022, a “transition period” will apply, allowing pledge and non-pledge products to coexist. The familiar DPG symbol on the label helps to keep track.