Hipp Wants to Package More Sustainably

With its “Mission 2025″ baby food supplier Hipp is fine-tuning how to package the products it offers even more sustainably. And it is taking itself as a role model: by 2025, all Hipp packaging should be just as recyclable as the well-known Hipp jars.

Hipp has been offering baby food in organic quality for over 60 years. Respectful treatment of nature and natural resources is a declared corporate goal. With its “Mission 2025”, the baby food manufacturer now wants to focus on sustainable packaging even more: By 2025, all Hipp packaging is to be as recyclable as the well-known “Hipp Gläschen” (Hipp jars). The company also wants to further increase the proportion of recycled packaging materials in the coming years.

One goal of the mission is to save packaging material and replace plastics with renewable materials. “When developing new packaging solutions, we make sure that they are as recyclable as possible,” says Stefan Hipp. “For example, we offer our baby drinks in environmentally friendly recyclable glass bottles. By fall 2021, we will add the popular ‘Hippis Quetschen’ with a recyclable foil pouch.” In addition, the company plans to further increase the share of recycled packaging materials in all product ranges in the future – on the premise that the recycled material also ensures product safety.

7,500 tons of glass saved

Hipp has, of course, not just recently been thinking about sustainability. As the company points out, for example, around 7,500 tons of glass have been saved annually since 2016 thanks to a 42 percent larger opening for the “Hipp Gläschen”. The proportion of used glass has been increased steadily to 70 percent in the meantime. The vacuum safety closure of the jars has also become thinner and thinner since 2005, and its rim narrower. With around 300 million “Hipp Gläschen“, this saves around 77 tons of tinplate every year.