Ball Corporation and the Jimmy’s Iced Coffee brand are expanding their cooperation in the UK. After “Flat White Extra Shot”, the vegan iced coffee “Oat” and the fat-free “Skinny” variant in 250-milliliter slim cans are also being launched.
The young British brand Jimmy’s Iced Coffee wants to have all its beverage packaging completely plastic-free soon. This should be achieved in the course of 2021. The company is increasingly relying on aluminum cans and is therefore expanding its cooperation with Ball Corporation. Following the “Flat White Extra Shot” iced coffee launched in cans last year, the vegan variety “Oat” and the fat-free “Skinny” variant are now also being launched in cans. “Sustainable action has always been very important to us. That’s why the decision for aluminum cans was the next logical step for us,” says Luke Wilkes, Operations Director at Jimmy’s Iced Coffee.
Dynamic growth for cans
“Of all packaging, beverage cans are currently the fastest growing in Europe,” states Greg Mucha, European Business Development Manager, Ball Beverage Packaging EMEA. “One of the reasons for this is that more and more consumers, retailers and brands are looking for sustainable packaging. According to Eurostat data from 2017, the recycling rate for aluminum cans in Europe is on average around 75 percent. By the way: the 250-milliliter slim cans for “Oat” and “Skinny” are produced in Germany, at the Ball plant in Gelsenkirchen. They are filled at the nearby Münsterland J. Lülf GmbH.