Beck’s and Deezer launch code action

As part of a promotional campaign, Anheuser-Busch is equipping InBev Beck’s bottles, cans and six-packs with a music streaming code.

Together with the global audio streaming service Deezer, Anheuser-Busch InBev launched a joint promotion campaign in July 2019 in conjunction with the Beck’s beer brand. Each promotional bottle and can bears a code that allows you to use the Deezer premium service free of charge for 24 hours and choose from among 53 million music titles.

The codes can be found in all the bottle caps of the correspondingly labelled promotional bottles of the varieties Beck’s Pils, Beck’s Gold, Beck’s Blue, Beck’s Green Lemon and Beck’s Ice, or in the can flaps of the Beck’s Pils promotional cans. By the end of September 2019, altogether over 100 million jointly branded promotional bottles, 2.6 million six-packs and nine million promotional cans are to be on the market. The campaign codes can be redeemed up to the end of October 2019.

“Beck’s has been very successful in the field of music promotion for years, both as a partner of various festivals and in POS campaigns. We are all the more delighted to be able to offer our consumers* even more music and listening enjoyment with Deezer,” says Claudia Hauschild, company spokeswoman at Anheuser-Busch InBev Germany, commenting on the code campaign.


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