L’Oreal Pushes Paper Packaging
L’Oreal was the first company from the cosmetics industry to become a member of the Paper Bottle Community. The association has ambitious goals and sees itself as a potential revolutionary in the bottle market.
The cosmetics manufacturer has been one of the “Pioneer Members” of the Paper Bottle Community since October. The Paper Bottle Community was founded by PaBoCo, a joint venture by the paper packaging materials supplier BillerudKorsnäs and other packaging specialists, with the aim of developing and launching sustainable and recyclable or compostable paper bottles that are fit for the future. The Paboco members want to be perceived as potential revolutionaries in the bottle market. The community of a few but high-calibre members with a large market volume and immense reach are supposed to form the basis for this. They include the Carlsberg Brewery, which last year presented the prototype of a beer bottle made from 100 percent rganic materials, the Absolut Company and the Coca-Cola Company. L’Oréal is the first cosmetics company to join the initiative.
Paper bottle market launch in 2021
After L’Oréal announced last year that it would start industrial production of a paper tube for hair and skin care products in 2020, the next innovation is now to follow: The development of the paper bottle for cosmetic products such as body lotions is already underway, according to the cosmetics manufacturer. A market launch is planned for 2021, but it remains to be seen whether this can be realized despite the corona crisis. Like the paper tube, the bottle will mainly be made of bio-based, paper-like material. An exception is the pump cap, which will still be made of plastic.
With the introduction of paper packaging, L’Oréal is continuing its commitment to sustainable packaging. The company is aiming to convert all plastic packaging to be refillable, reusable, recyclable or compostable by 2025.