The cosmetics company L'Oréal and the packaging manufacturer Albéa have developed the first carton-based cosmetic tube, in which plastic is largely replaced by a bio-based and certified paper-like material.
The “paper tube” from L’Oreal and Albéa is designed as an alternative solution for certain types of cosmetic packaging. This partnership reflects L’Oreal’s and Albéa’s ambitions to develop sustainable packaging and demonstrates L’Oréal’s commitment by signing the Ellen McArthur Foundation’s New Plastics Economy Global Commitment.
In addition, this project is a good example of how collaboration between industry experts is essential to develop groundbreaking innovations. The new technological solution will soon be used for the Garnier brand, with the first industrial production planned for 2020.
“By working closely with Albéa, we want to create a new paper-based tube packaging for our cosmetic packaging. Our goal is to launch the first skin care products with this packaging in the second half of 2020. L’Oreal is committed to improving the environmental or social profile of all packaging by the end of 2020. This innovative alternative solution is an important part of the Group’s packaging strategy,” said Philippe Thuvien, Vice President Packaging & Development at L’Oreal.
L’Oreal is active in a “paper community” that also includes The Coca-Cola Company, The Absolut Company and Carlsberg, and was created by Paboco. The Danish brewery giant Carlsberg is working on the development of bottles made of wood fibres. In October 2019, Carlsberg presented two prototypes – the “world’s first paper bottles for beer”.