Cups become books: in the current Happy Meal promotion by McDonald’s Germany, the books are made of 40 percent recycled cup material. With this recycling pilot project, the company wants to help promote closed-loop recycling.
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Since the beginning of November, guests at selected McDonald’s test restaurants in Germany have had the option of ordering drinks and desserts in reusable packaging. In this way, the company is testing its own reusable deposit system as the largest system caterer in Germany, before the national rollout in all restaurants takes place at the end of 2022.
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n an interview with packaging-360.com, Torben Nielsen, CEO of PepsiCo DACH, takes a stand on a circular economy for packaging, the expansion of the deposit system and consumers’ willingness to pay more for sustainable products.
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Coca-Cola has unveiled a prototype bottle made almost entirely of plant-based plastic. The only exceptions are the lid and label. The company says the technology is now ready to be used by stakeholders throughout the value chain.
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After examining an updated life cycle assessment by the Institute for Energy and Environmental Research Heidelberg (IFEU), the Federal Environment Agency (UBA) has come to the conclusion that the beverage carton does not perform worse than the reusable bottle for fruit juices – and even better for milk.
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In the dairy drinks sector, the mixed milk drinks segment is growing fastest. The main growth drivers here are milk drinks in 400-milliliter packaging. Last year, they generated an increase in sales of around 16 percent, explains FrieslandCampina, which is taking these market developments as an opportunity to restructure its range of Tuffi milk-based mixed drinks.
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PepsiCo continues to drive the issue of sustainability. With its new pep+ (pep Positive) strategy, the company aims to create a framework for the further transformation of its business model and provide a guideline for its realignment.
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Fruit juice producer Eckes-Granini is already converting its brands to the mandatory pledge system – even before the legal requirement for juice and nectar bottles takes effect in January.
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Amid its corporate restructuring, the French Danone Group is breaking new ground in the water business: the Volvic brand is launching Naturwald Quelle, a regional mineral water in returnable glass bottles.
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PepsiCo wants Lipton to help transform the beverage market toward greater sustainability. Starting April 2021, all bottles in the entire iced tea range will be made from 100 percent rPET.
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