PepsiCo continues to drive the issue of sustainability. With its new pep+ (pep Positive) strategy, the company aims to create a framework for the further transformation of its business model and provide a guideline for its realignment.
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Fruit juice producer Eckes-Granini is already converting its brands to the mandatory pledge system – even before the legal requirement for juice and nectar bottles takes effect in January.
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Amid its corporate restructuring, the French Danone Group is breaking new ground in the water business: the Volvic brand is launching Naturwald Quelle, a regional mineral water in returnable glass bottles.
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PepsiCo wants Lipton to help transform the beverage market toward greater sustainability. Starting April 2021, all bottles in the entire iced tea range will be made from 100 percent rPET.
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Numerous well-known beverage producers in Austria have joined forces in an initiative that rewards proper recycling with attractive prizes via the “RecycleMich App”. As a first step, the app is now being tested in Vienna.
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In Germany, Fanta Orange, Sprite and Mezzo Mix will be available as beverage syrups starting March 2021 as part of a pilot project. This will allow consumers to mix the beverages to their own taste – and Coca-Cola will save on packaging.
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With its “Mission 2025″ baby food supplier Hipp is fine-tuning how to package the products it offers even more sustainably. And it is taking itself as a role model: by 2025, all Hipp packaging should be just as recyclable as the well-known Hipp jars.
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For the sake of the environment, Radeberger Brauerei is doing away with the 0.33-liter individual bottle that has been established on the market for almost 15 years. Starting March 2021, the changeover to pool bottles from the Gesellschaft für Mehrwegmanagement (GeMeMa) will begin.
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Many single-use plastic products will be banned in the EU starting July 2021. Some others that cannot currently be banned will in future bear a special label warning of environmental damage caused by plastic. This is what the federal cabinet in Germany has now decided.
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The Norwegian brand Lofoten Arctic Water is being launched in a Ball resealable aluminum bottle – initially in Norway, Germany, France, Taiwan and the UK. Other markets are to follow.
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