McDonald’s Cups Become Books

Cups become books: in the current Happy Meal promotion by McDonald’s Germany, the books are made of 40 percent recycled cup material. With this recycling pilot project, the company wants to help promote closed-loop recycling.

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McDonald’s Germany Tests its Own Reusable Deposit System

Since the beginning of November, guests at selected McDonald’s test restaurants in Germany have had the option of ordering drinks and desserts in reusable packaging. In this way, the company is testing its own reusable deposit system as the largest system caterer in Germany, before the national rollout in all restaurants takes place at the end of 2022.

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Plus Points for Cartons for Milk and Juice

After examining an updated life cycle assessment by the Institute for Energy and Environmental Research Heidelberg (IFEU), the Federal Environment Agency (UBA) has come to the conclusion that the beverage carton does not perform worse than the reusable bottle for fruit juices – and even better for milk.

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Tuffi Milk Drinks in New Bottle

In the dairy drinks sector, the mixed milk drinks segment is growing fastest. The main growth drivers here are milk drinks in 400-milliliter packaging. Last year, they generated an increase in sales of around 16 percent, explains FrieslandCampina, which is taking these market developments as an opportunity to restructure its range of Tuffi milk-based mixed drinks.

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