With sweet messages on sugar sticks and a revised design approach for the entire product range, Diamant Zucker wants to reposition itself in the market. This includes a new website that serves as a central communication platform.
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Mars Wrigley is testing paper-based packaging for chocolate bars in German retail for the first time, together with Edeka Minden-Hannover. The project is intended to show how the material proves itself in practice, for example in confection, transport and on the shelf.
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In order to get closer to the sustainability targets set for 2025, Nestlé is taking a big step: the packaging concept for Smarties is being converted internationally to paper. A total of 10 million euros has been invested in the conversion at the Hamburg site alone.
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The Ferrero Group is looking to drive forward its sustainability strategy with a range of new activities and collaborations. These include a pilot project for the Nutella brand in France, testing the use of reusable jars.
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As secondary packaging for the “Tiny Tony’s” chocolate variations, the Dutch chocolate manufacturer Tony’s Chocolonely was looking for a heat-sealable paper-based solution. High print quality and high stability were required in equal measure.
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Together with HP, Mondelēz International has created a specially designed packaging for the Cadbury chocolate brand: Each one is unique.
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Aldi Nord and Aldi Süd are offering a vegan chocolate dessert of the brand “Made with Luve” with integrated “Spoonie” at the end of October. The special feature of the spoon is that it is made on a purely vegetable basis and is edible, whereby the taste is supposed to remind one a little of cocoa.
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After the changeover of Swiss chocolates to bio-film, Rapunzel Naturkost is now changing the packaging for the sugars. The previous inner film made of plastic is replaced by a bio-film.
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Magnum is the first ice cream brand to use a special, chemically recycled plastic for ice cream cups. After a successful pilot test in Spain, Belgium and the Netherlands, Unilever is now taking the next step and rolling out the project throughout Europe.
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Upfield plans to successively introduce CO2 labelling on 100 million packages of its vegetable spreads, margarines, vegetable butter and vegetable creams. The project is expected to be completed by the end of 2021, enabling consumers to make an informed choice.
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