Champions Bars for Liverpool FC
Together with HP, Mondelēz International has created a specially designed packaging for the Cadbury chocolate brand: Each one is unique.
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Confectionary
Aldi Offers Edible Spoons
Aldi Nord and Aldi Süd are offering a vegan chocolate dessert of the brand “Made with Luve” with integrated “Spoonie” at the end of October. The special feature of the spoon is that it is made on a purely vegetable basis and is edible, whereby the taste is supposed to remind one a little of cocoa.
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Bio-Film for Rapunzel Sugar
After the changeover of Swiss chocolates to bio-film, Rapunzel Naturkost is now changing the packaging for the sugars. The previous inner film made of plastic is replaced by a bio-film.
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Ice in Recycled Plastic
Magnum is the first ice cream brand to use a special, chemically recycled plastic for ice cream cups. After a successful pilot test in Spain, Belgium and the Netherlands, Unilever is now taking the next step and rolling out the project throughout Europe.
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Upfield Introduces CO2 Labelling
Upfield plans to successively introduce CO2 labelling on 100 million packages of its vegetable spreads, margarines, vegetable butter and vegetable creams. The project is expected to be completed by the end of 2021, enabling consumers to make an informed choice.
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Sustainability is the Dominant Subject in Tube Design
With the Canesten tube from Bayer and the Farfalla hair care tube, Hoffmann Neopac has supplied two “Tubes of the Year”. In the case of aluminium tubes, the award, which is presented by the European Tube Manufacturers Association, went to a tube for jam and one for hand cream.
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Smart Bees and Virtual Rabbits
Whether Smarties, Wagner or Nesquik: Nestlé is increasingly using “augmented reality”, especially to anchor brands with younger target groups. In this context, packaging is an important contact point for the distribution of content.
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Recyclable Paper Spoon
Ferrero has published an update on its packaging strategy. Among other things, it announces the introduction of a new paper spoon for “Kinder Joy”. The prospect is a plastic reduction of more than 1,500 tons per year compared to the spoon previously used.
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Completely Recyclable Squeezables
FruchtBar uses mono-material bags without aluminium for the packaging of five popular fruit and cereal purees. The first fully recyclable “squeeze” has been on the market since May. Interseroh certifies best recyclability.
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Alnatura Opts for Reusable Packaging
Since May 2020, Alnatura organic markets throughout Germany have been selling various nut muse, nuts and teas in reusable jars. The standard jars can be easily reintegrated into a regional deposit cycle when returned.
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