Customization Archive - Das Premium-Themenportal für Konsumgüter, FMCG, Handel und Verpackung

Champions Bars for Liverpool FC

Together with HP, Mondelēz International has created a specially designed packaging for the Cadbury chocolate brand: Each one is unique.

Hawesko designs individual labels for wine from Portugal

The Label as Unique Specimen

For a special edition of the Portuguese Fonte Alegre Rosado, Hawesko is using hypercustomization as a marketing tool: every single label on the bottles is individually designed. If the campaign is well received by the customers, the technology is to be used more widely.

Cobots are indispensable helpers in the packaging market

Cobots as Colleagues

New robots and modern safety technology make it possible for man and machine to work closely together. Cobots are the name of the machines that facilitate such cooperation. For the packaging industry there are interesting application possibilities.

Innovation pressure for pharmaceutical packaging

Die Pharmaindustrie bringt immer schneller neue Medikamente auf den Markt. Immer öfter geht dies auch mit Innovationen in der Verabreichung und im Verpackungsbereich einher.

Martin Schorbach von Festo über schlankere Lösungen in der Verpackungsmaschinenbranche

Modular solutions instead of an all-purpose approach

The market for packaging machines has been in a state of flux. Suppliers of high-quality and extremely complex systems are

Sustainability Sets Labeling Trends

The dynamics of the changes in the markets are also bringing movement to the label market. Diversified product ranges, massively

“Product twin” on the Internet thanks to RFID

Peter Altes, Managing Director of the AIM-D. e.V. association, explains in an interview how RFID differs from barcodes and where

Printing on a grand scale

The trend towards the individualisation of packaging is giving digital printing a boost to growth. This young technology is no

More flexibility, lower costs

In the meantime, co-packagers offer tailor-made full-service solutions from packaging development and production through storage and delivery to supply chain

Machinery Manufacturers are Currently Drawing on their High Order Backlogs

A recent survey by the VDMA shows that 44 percent of mechanical engineering companies in Baden-Württemberg are cautiously optimistic about the rest of the year. The reason for this is an improvement in the supply of materials, with the exception of electronic components. As a result, 68 percent of companies in Baden-Württemberg expect nominal sales growth for 2023.