Consumers make a “fashion statement” when it comes to sustainability: According to a study by packaging manufacturer Smurfit Kappa, 35 percent of online customers would prefer not to buy fashion if the packaging is not environmentally friendly.
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Avoiding plastics is the goal of Green Home Living GmbH. With her online shop, in which she sells tabs for dissolving and producing cleaning agents as well as the matching spray bottles, she seems to have taken the pulse of the times.
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The praxPACK research project on reusable packaging in the mail order business is making progress. Avocadostore, Otto and Tchibo are now testing RePack shipping bags in use. Experiences and results are to be systematically processed, transferred to an online toolbox and made available to the e-commerce industry.
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The British supermarket chain Tesco has joined forces with the Loop initiative: products are now offered in reusable packaging in online shopping in the UK. The pilot project is to be successively expanded if customer feedback is positive.
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In online retailing, packaging not only serves to protect the goods during shipping, but is also an essential part of the customer journey for brand manufacturers. Arvato Supply Chain Solutions has conducted an unboxing check to identify current packaging trends.
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The natural cosmetics brand N.A.E., which belongs to Henkel Beauty Care, started an e-commerce pilot project with Amazon. With less packaging material and optimized supply chain processes, the brand intends to further emphasize its commitment to sustainability.
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HelloFresh belongs to the winners in times of the Corona crisis. Recently, the cooking box mail-order company started using lightweight packaging from Ecolean for a range of products. They are designed to offer customers a more sustainable and convenient packaging solution.
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B&T Exact manufactures, among other things, aluminium system solutions for the automobile and commercial vehicle industry. With Paka Glashütter Pappen- und Kartonagenfabrik, the company has found a packaging solution to transport products much more efficiently and safely.
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The digital marketplace Box Inc. has been up and running in Germany since May. The company wants to help small and medium-sized companies in particular to procure corrugated board packaging as easily as possible. Box Inc also promises suppliers advantages.
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Deutsche See, a specialist for fish and seafood, relies on transport packaging from Ecocool when shipping goods ordered online via external service providers. Their “Smartliner” keeps the required temperature stable for at least 24 hours.
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