The need for sustainable packaging ideas poses such a challenge to the consumer goods industry that it is open to new suppliers. Packaging suppliers must, therefore, become visible and searchable with their solutions on the web, says Matthias Giebel of Berndt + Partner Consultants – even if that means putting customer acquisitions on completely new feet.
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FACHPACK will be held under the slogan”Transition In Packaging”, which describes the changes currently taking place in the industry. These are also characterized by increasing e-commerce. The range of shipping materials and packaging for online trade is also growing. Sustainable and digital solutions are the trend.
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The guiding theme of FACHPACK 2022 is “Transition in Packaging.” We asked representatives from the packaging industry what this motto
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When packaging talks: Companies like DHL are testing novel systems to make logistics more sustainable and efficient.
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FACHPACK 2022 has opened its doors: As of today, the European packaging industry is meeting again in the Exhibition Center
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More and more, people are asking about the attitude of a brand, whether it is socially, ecologically, or politically oriented. Alexander Glück, Managing Director of Brand Consulting at the advertising agency Pahnke GmbH & Co. KG knows how brands with a focus on morale and consumption differ. His conclusion: it does not always have to be either/or.
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Although inflation is putting a financial strain on people in Germany, two out of three consumers attach importance to sustainable packaging, according to a study by management consultants Simon-Kucher & Partners. One in three even more so than before the crisis. According to the study, most consumers would also pay more – an average surcharge of eight percent.
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OTTO is the first online store in Germany to send selected online orders in fully compostable, biodegradable shipping bags. These are made of grass paper and a bio-based plastic substitute that is produced from plant waste and, according to the manufacturer, degrades within two weeks.
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The anti-counterfeiting of products and their packaging remains a challenge for manufacturers of branded goods: the sales figures of counterfeit goods on the Internet are on the rise.
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Rhineland-Palatinate toy and stationery retailer Rofu Kinderland is replacing up to 20 manual packing stations by using a new packaging machine from Sparck Technologies.
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