Consumers are Buying More Sustainably Again
Are German consumers more willing to spend their money on sustainable products when the general consumer mood is rising? The current GfK Sustainability Index seems to confirm this trend. With consumer sentiment brightening, the index rises again in April 2023 and now stands at 99.9 points. This is 6.6 points higher than in January. Consumers’ awareness of social sustainability and their expectations for companies to act responsibly are also on the rise.
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