Special Show Presents Innovative Packaging Design

Analogous to the exhibition motto, NürnbergMesse and bayern design are shining a spotlight on opportunities offered by social change processes in packaging design in the special show “Transition in Packaging by Design” at FACHPACK in Hall 7 (Stand 432).

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“Metropolitan Areas as the Raw Material Centers of the Future”

Gunhard Keil from Vienna is an entrepreneur, consultant, and keynote speaker for the Zukunftsinstitut. At FACHPACK, he will give the opening talk of the trade fair in the Breakfast Talk entitled “Stucture Follows Strategy or Customer Follows Packaging? Bold Thoughts on the Future of the Supply Chain”. In an interview with packaging-360.com, Keil reveals some of his cheeky thoughts in advance.

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About Barbecue Mustard, WC Ducks and Other Everyday Helpers

Brands can position themselves better at the point of sale if they adapt to people’s everyday behavior, says Dr. Uwe Lebok, CEO of K & A BrandResearch in an interview. The brand expert uses the term Context Thinking for this purpose. In the PACKBOX forum at FACHPACK, he will be talking about context packaging and the fast track to the consumer.

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Henkel and Metro Advertise Plastic Bank

Consumer goods giant Henkel and wholesaler Metro are among the companies cooperating with Plastic Bank. The common goal is to further the establishment of a circular economy and at the same time help impoverished people in coastal regions. David Katz, founder and CEO of Plastic Bank, discussed the value of plastic with the two sustainability chiefs from Henkel and Metro in front of invited guests in Düsseldorf. This was the first time the Canadian had heard the German word “Kunststoff”.

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