Tuffi Milk Drinks in New Bottle

In the dairy drinks sector, the mixed milk drinks segment is growing fastest. The main growth drivers here are milk drinks in 400-milliliter packaging. Last year, they generated an increase in sales of around 16 percent, explains FrieslandCampina, which is taking these market developments as an opportunity to restructure its range of Tuffi milk-based mixed drinks.

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Top Innovations from the the Packaging Industry

The Gold Awards of the German Packaging Award 2021 have now also been determined. Whether it is an efficiency-enhancing data management system, economical film packaging printing or greenhouse gas as a raw material: the award winners honored at FACHPACK demonstrate the innovative capacity in the packaging industry.

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The Non-Verbal Keyvisual is Gaining Importance

Packaging designer Roman Klis, whose agency Klis Design GmbH works for well-known brand manufacturers, spoke at FACHPACK about the future of branding and design and changing consumer behaviors. Generation Z is of enormous importance to the packaging industry and brand manufacturers, Klis told packaging-360.com in an interview. He said they only needed a single impulse to become interested in a brand.

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Mondelēz Switches Cheese Brands to Recyclable Packaging

Mondelēz is now using recyclable packaging for its Dairylea and Philadelphia cheese brands in the UK and Ireland since August 2021. The move is part of the company’s “Pack Light and Pack Right” strategy, which aims for all packaging to be recyclable by 2025, among other targets.

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First Product Packaging for People with Visual Impairments

New technology aims to make shopping easier for people with visual impairments: a code on the packaging allows smartphones to recognize ingredients and nutritional information and play it back to consumers. All packaging of products sold by Kellogg in Europe will be converted from January 2022.

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