Individualization Archive - Das Premium-Themenportal für Konsumgüter, FMCG, Handel und Verpackung

Aus einem Bohrkern vom Fahrbahnbelag des legendären >Nürburgrings entstehen die Ziffernblätter der mechanischen Uhr „ASPHALT “.

Packaging Inspired by the Asphalt of the Nürburgring

Motorsport fans who like nostalgic things could be in for a treat: The newly founded Stuttgart-based company Coblor has developed an “asphalt clock.” A drill core from the road surface of the legendary Nürburgring is used to create the dials of the mechanical watch called “Nürburgring Asphalt 1.” The packaging was adapted to the theme.

Mymuesli Relies on Packaging System from Sparck Technologies

Sparck Technologies has installed its new CVP Everest automated 3D packaging system in Germany for the first time: Mymuesli has recently become a customer of the sustainable solution for the production of customized shipping cartons .

Shishas in Sustainable E-Commerce Packaging

The Swiss company Toff Drehteile AG manufactures water pipes under the label ‘toff design shishas’. To ensure that these arrive atreach the customer without scratches and damage, the family business relies on a new, sustainable e-commerce packaging. The material-optimized solution was developed and produced by DS Smith.
The unusual design consists of a lower and an upper open corrugated board inlay. The inlays securely fix the delicate shishas in the packaging, but without additional filler materials. An unboxing experience is also included for many customers. Because the first thing the customer sees after opening the box is his or her individually produced water pipe in contrast to the natural corrugated cardboard.
Smoking pleasure is promised by ‘toff design shishas’ with its purist, functional design water pipes. The shishas are also individually manufactured at the headquarters of the family business at the request of customers’ requests. Fabian Toff, Managing Director of ‘toff design shishas’ emphasizes: “For online shipping, we were looking for packaging that would reliably protect our sensitive premium products in transit and at the same time stage the unpacking process as an emotional moment. In addition, the solution had to be sustainable and space-saving to store.”

The e-commerce packaging in EB corrugated developed by DS Smith in accordance with their circular design principles, which the company designed drew up together in co-operation with the Ellen MacArthur Foundation, meets the requirements 100 percent. The two inserts ensure that the hookahs lie very straight, firm and compact in the shipping carton, according to a company statement. Filling material is just as littleno more required for the material-optimized solution as than adhesive tape: because the box can be closed simply and securely using tuck-in tabs. To protect the package contents, which are in the higher price segment, from theft during transport, the packaging is deliberately not printed on. In addition, the natural corrugated board underlines the sustainability claim of by the product and the company.

Paper Tubes with Unique Designs

Starting in April Kneipp will be trying out paper tubes for its “Intensiv Handcreme” in its own stores. And addressing customers via more individual packaging design. Philipp Keil, Head of Packaging Materials Management at Kneipp, sees great potential for the future in both.

Champions Bars for Liverpool FC

Together with HP, Mondelēz International has created a specially designed packaging for the Cadbury chocolate brand: Each one is unique.

Hawesko designs individual labels for wine from Portugal

The Label as Unique Specimen

For a special edition of the Portuguese Fonte Alegre Rosado, Hawesko is using hypercustomization as a marketing tool: every single label on the bottles is individually designed. If the campaign is well received by the customers, the technology is to be used more widely.