This time, solutions in the area of sustainability were among the main focuses of the entries in the competition organized by the German Packaging Institute. For the first time, however, ideas relating to digitization were also honored in a separate competition category.
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In order to stabilise and promote the sustainable reusable cycle in Germany, four major German brewers are founding the GeMeMa Gesellschaft für Mehrwegmanagement. The initiators emphasize that their bottle pool should also be open to third parties.
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With the Canesten tube from Bayer and the Farfalla hair care tube, Hoffmann Neopac has supplied two “Tubes of the Year”. In the case of aluminium tubes, the award, which is presented by the European Tube Manufacturers Association, went to a tube for jam and one for hand cream.
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In the end, Unilever’s recycled material will be used to produce a detergent bottle from 100 percent recycled plastic: an initiative unites five partners in Hamburg and shows how a recycling cycle can function regionally.
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The Polish premium brand Dr. Irena Eris needed secondary product packaging for two facial care lines. These should reflect the highest quality level. A special cellulose cardboard from Sappi now expresses the brand’s claim.
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Diageo intends to use paper spirit bottles in the future. The new bottles will be used for the Johnnie Walker brand in early 2021. A consortium of global FMCG companies, including PepsiCo and Unilever, was formed to further develop the technology.
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With the support of the Fraunhofer Institute for Process Engineering and Packaging (IVV), Beiersdorf and Werner & Mertz have been working on a standard concept for cosmetic packaging made of recycled plastic. In this way, they want to offer the industry an orientation aid.
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The natural cosmetics brand N.A.E., which belongs to Henkel Beauty Care, started an e-commerce pilot project with Amazon. With less packaging material and optimized supply chain processes, the brand intends to further emphasize its commitment to sustainability.
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Amidori already uses it, the new “Eco Bowl”. The packaging experts from DS Smith and Multivac have joined forces for this innovative packaging solution, which consists primarily of corrugated board. The “Eco Bowl” can reduce the proportion of plastic by up to 85 percent.
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For the Gutfried brand, the Zur Mühlen Group, together with BASF, Sabic and Südpack, is using innovative recycling technologies to spice up the sustainability image of plastic packaging. Chemical recycling is intended to save fossil raw materials.
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