For a special edition of the Portuguese Fonte Alegre Rosado, Hawesko is using hypercustomization as a marketing tool: every single label on the bottles is individually designed. If the campaign is well received by the customers, the technology is to be used more widely.
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To communicate a new product category attractively to the consumer and make it unmistakable: Veganz, a pioneer in plant-based food, set itself this task together with Studio Oeding. The result is impressive. And it shows the importance of packaging in marketing.
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Small “nudges”, such as the placement of the “Nutri-Score” on packaging, influence buying behaviour: This is suggested by research results from the Leuphana University of Lüneburg and the Nordakademie.
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Environmental protection and quality, but especially the support of the regional economy are reasons why consumers choose regional products. But what is labelled as regional is not always regional. Distinct packaging can help.
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The dynamics of the changes in the markets are also bringing movement to the label market. Diversified product ranges, massively
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In June 2019, an adhesive label for a Frizzante from the PayerPayer winery was awarded the FINAT Label Award. At
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August Faller GmbH & Co KG launches a new multi-page adhesive label for medicines, made of environmentally friendly paper. Sustainable
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Lidl is already saving hundreds of tons of packaging plastic every year. Now the new “more responsibly packaged” logo is
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QR codes with shape memory properties are effective for label technology, e.g. for labelling goods at risk of plagiarism. A
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Peter Altes, Managing Director of the AIM-D. e.V. association, explains in an interview how RFID differs from barcodes and where
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