Customized packaging, the dovetailing of packaging with digitally enhanced capabilities, and finished packaging are currently dynamizing the industry. To deal more efficiently with these changing market and customer needs, new printing processes such as digital printing can provide support.
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With its “Farbige Lippenpflege”, Kneipp is venturing to bridge the gap between decorative and care cosmetics. At the same time, the company is taking further steps towards sustainability in packaging. In addition to innovative materials, this includes its own collection system.
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Arvato Supply Chain Solutions has implemented an automated packaging solution. Among other things, the aim is to be able to manage the online business of internationally successful shoe brands even more efficiently and flexibly. The concept is now to be expanded.
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As part of the German Packaging Congress 2021, Kim Cheng demands not to commit to certain types of packaging in an image-driven way. Nevertheless, the managing director of the dvi is pleased that packaging is being certified by consumers as having made progress in terms of sustainability.
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Starting in April Kneipp will be trying out paper tubes for its “Intensiv Handcreme” in its own stores. And addressing customers via more individual packaging design. Philipp Keil, Head of Packaging Materials Management at Kneipp, sees great potential for the future in both.
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Werner & Mertz, alongside with cooperation partner Alpla, has succeeded in increasing the share of recyclate from the Gelber Sack (yellow bag) in PET bottles to 50 percent. The first 200,000 bottles for the Frosch brand will be used as early as March 2021.
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The Norwegian brand Lofoten Arctic Water is being launched in a Ball resealable aluminum bottle – initially in Norway, Germany, France, Taiwan and the UK. Other markets are to follow.
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Milk specialist Inex from Belgium has switched from carton to PET in packaging for part of its production. It has opted for an aseptic PET packaging line from Sidel: It is designed to help meet a growing demand for locally produced milk.
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Following Brexit, Mettler-Toledo recommends that food companies find out at an early stage about the labeling requirements that will apply in the future when exporting to the UK. And to consider the implications for labeling and label inspection.
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According to a survey by management consultancy Inverto, the majority of consumers are willing to dig deeper into their pockets for more sustainable packaging. However, the consultancy’s study also shows which obstacles still stand in the way of more sustainable packaging.
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