Orientation in the Packaging Jungle

At the third “Österreichischer Verpackungstag” (Austrian Day of Packaging) organized by the FH Campus Wien, the focus was on the challenges of recycling-friendly packaging design. The international packaging design guideline presented for this purpose provides uniform recommendations for the industry.

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The Non-Verbal Keyvisual is Gaining Importance

Packaging designer Roman Klis, whose agency Klis Design GmbH works for well-known brand manufacturers, spoke at FACHPACK about the future of branding and design and changing consumer behaviors. Generation Z is of enormous importance to the packaging industry and brand manufacturers, Klis told packaging-360.com in an interview. He said they only needed a single impulse to become interested in a brand.

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