“Headline Politics Won’t Get us Anywhere”

As part of the German Packaging Congress 2021, Kim Cheng demands not to commit to certain types of packaging in an image-driven way. Nevertheless, the managing director of the dvi is pleased that packaging is being certified by consumers as having made progress in terms of sustainability.

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Paper Tubes with Unique Designs

Starting in April Kneipp will be trying out paper tubes for its “Intensiv Handcreme” in its own stores. And addressing customers via more individual packaging design. Philipp Keil, Head of Packaging Materials Management at Kneipp, sees great potential for the future in both.

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