Labelling and marking equipment Archive - Das Premium-Themenportal für Konsumgüter, FMCG, Handel und Verpackung

Automatic Label Inspection Reduces Rework

14. October 202019. October 2020 Thomas Rehm

With new versions of Mettler Toledo’s “Product Data Check” technology, labels of packaged food and pharmaceutical products can be checked

Henkel Leads the Way with Digital Watermarks

18. September 202021. September 2020 Thomas Rehm

Henkel uses a new technology with digital watermarks for bottles of its fabric softener brand Vernel. The pilot project is part of the “HolyGrail 2.0” initiative, which involves a total of more than 85 companies and organizations.

Current Topics Brand Labelling and marking equipment

Nivea and Google Lens Offer New Brand Experiences

17. September 202021. September 2020 Thomas Rehm

Google and Beiersdorf have realized three different “Lens Experiences” in a cooperation for the Nivea Men “Active Energy Wake-Up Sofort Effect Gel”. In a “Learn and Improve” approach the technology is to be examined for its everyday potential.

Current Topics Brand Confectionary Sustainability Labelling and marking equipment

Upfield Introduces CO2 Labelling

20. August 202025. August 2020 Peter Schneider

Upfield plans to successively introduce CO2 labelling on 100 million packages of its vegetable spreads, margarines, vegetable butter and vegetable creams. The project is expected to be completed by the end of 2021, enabling consumers to make an informed choice.

Hawesko designs individual labels for wine from Portugal

Image Labelling and marking equipment Beverages Labelling & Marking Customization Individualization

The Label as Unique Specimen

11. August 20205. November 2020 Peter Schneider

For a special edition of the Portuguese Fonte Alegre Rosado, Hawesko is using hypercustomization as a marketing tool: every single label on the bottles is individually designed. If the campaign is well received by the customers, the technology is to be used more widely.

Nudging study shows Nutri Score influences buying behaviour

Experts Magazin Labelling and marking equipment Labelling & Marking Polls

Signals with Depth Effect

17. June 202011. June 2020 Peter Schneider

Small “nudges”, such as the placement of the “Nutri-Score” on packaging, influence buying behaviour: This is suggested by research results from the Leuphana University of Lüneburg and the Nordakademie.

Fully automatic banding machine from ATS Tanner

Experts Labelling and marking equipment Labelling & Marking Innovation Special Special Innovations

In Trend: Fully Automatic Banding Systems

14. May 202015. May 2020 Peter Schneider

The fully automatic stacking and bundling of products to form logistical units offers numerous advantages for almost all participants in

Regionality must be actively advertised on packaging

Current Topics Inspiration Labelling and marking equipment fresh produce Labelling & Marking

Regionality: Packaging with Targeted Customer Address

7. April 202015. April 2020 Peter Schneider

Environmental protection and quality, but especially the support of the regional economy are reasons why consumers choose regional products. But what is labelled as regional is not always regional. Distinct packaging can help.