Demand for Age-Appropriate Packaging on the Rise
The demographic factor also plays a role in the demand for senior-friendly pharmaceutical packaging. As age increases, so does the need for medications.
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Labelling and marking equipment
Private Labels: Less is More
Sustainability determines the packaging strategies for private labels in the drugstore and grocery trade. They follow the “design for recycling” principle and only want as much wrapping as necessary.
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Brand Manufacturers rely on Experienced Co-Packers
Chocolate, shampoo bottles, painkillers: when well-known manufacturers of confectionery, cosmetics, or pharmaceuticals refine, package, or distribute their products, they often leave this to specialized contract packagers.
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New Packaging Logo
With immediate effect, distributors of packaging have the option of labeling their packaging with separation instructions.
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Paper Tubes with Unique Designs
Starting in April Kneipp will be trying out paper tubes for its “Intensiv Handcreme” in its own stores. And addressing customers via more individual packaging design. Philipp Keil, Head of Packaging Materials Management at Kneipp, sees great potential for the future in both.
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Food Labeling for Exports to the UK
Following Brexit, Mettler-Toledo recommends that food companies find out at an early stage about the labeling requirements that will apply in the future when exporting to the UK. And to consider the implications for labeling and label inspection.
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Automatic Label Inspection Reduces Rework
With new versions of Mettler Toledo’s “Product Data Check” technology, labels of packaged food and pharmaceutical products can be checked
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Henkel Leads the Way with Digital Watermarks
Henkel uses a new technology with digital watermarks for bottles of its fabric softener brand Vernel. The pilot project is part of the “HolyGrail 2.0” initiative, which involves a total of more than 85 companies and organizations.
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Nivea and Google Lens Offer New Brand Experiences
Google and Beiersdorf have realized three different “Lens Experiences” in a cooperation for the Nivea Men “Active Energy Wake-Up Sofort Effect Gel”. In a “Learn and Improve” approach the technology is to be examined for its everyday potential.
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Upfield Introduces CO2 Labelling
Upfield plans to successively introduce CO2 labelling on 100 million packages of its vegetable spreads, margarines, vegetable butter and vegetable creams. The project is expected to be completed by the end of 2021, enabling consumers to make an informed choice.
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