First Market Tests with Digital Watermarks

Consumer goods company Procter & Gamble is preparing more than 100 products with digital watermarks for the national test market in Germany. The announcement was made by Gian de Belder, technical director of packaging development at Procter & Gamble, at FACHPACK.

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Start-Ups Present Themselves in Live Pitches

As part of the INNOVATIONBOX, start-ups will present their business models and ideas in live pitches at FACHPACK. On the opening day, the topics included IT solutions for tracking containers – and software that promises insight into the topic of recyclability.

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First Product Packaging for People with Visual Impairments

New technology aims to make shopping easier for people with visual impairments: a code on the packaging allows smartphones to recognize ingredients and nutritional information and play it back to consumers. All packaging of products sold by Kellogg in Europe will be converted from January 2022.

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Private Labels: Less is More

Sustainability determines the packaging strategies for private labels in the drugstore and grocery trade. They follow the “design for recycling” principle and only want as much wrapping as necessary.

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Paper Tubes with Unique Designs

Starting in April Kneipp will be trying out paper tubes for its “Intensiv Handcreme” in its own stores. And addressing customers via more individual packaging design. Philipp Keil, Head of Packaging Materials Management at Kneipp, sees great potential for the future in both.

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