Many Guests from India, Japan and the USA

For everyone involved in the packaging and processing of products, there was only one “place-to-be” from May 4 to 10: Interpack in Düsseldorf. Those responsible for the international trade show were very satisfied with the course of business and the figures.

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Packaging Combines Luxury and Sustainability

When packaging is eye-catching, designers have been at work. When it also showcases craftsmanship, it is a feast for the eyes. For “Make A Mark”, an international incubator for innovative and sustainable solutions in luxury packaging design, designers have developed prototypes for fancy perfume bottles, fine spirits bottles, and prestigious wine bottles. Among the partners is the German company Leonhard Kurz.

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Smurfit Kappa opens E-Commerce Hubs

Smurfit Kappa has opened a network of five e-commerce hubs in Germany and, at these locations, offers packaging development, packaging testing and simulation, as well as laboratory testing from a single source.

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About Barbecue Mustard, WC Ducks and Other Everyday Helpers

Brands can position themselves better at the point of sale if they adapt to people’s everyday behavior, says Dr. Uwe Lebok, CEO of K & A BrandResearch in an interview. The brand expert uses the term Context Thinking for this purpose. In the PACKBOX forum at FACHPACK, he will be talking about context packaging and the fast track to the consumer.

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Top Innovations from the the Packaging Industry

The Gold Awards of the German Packaging Award 2021 have now also been determined. Whether it is an efficiency-enhancing data management system, economical film packaging printing or greenhouse gas as a raw material: the award winners honored at FACHPACK demonstrate the innovative capacity in the packaging industry.

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The Non-Verbal Keyvisual is Gaining Importance

Packaging designer Roman Klis, whose agency Klis Design GmbH works for well-known brand manufacturers, spoke at FACHPACK about the future of branding and design and changing consumer behaviors. Generation Z is of enormous importance to the packaging industry and brand manufacturers, Klis told packaging-360.com in an interview. He said they only needed a single impulse to become interested in a brand.

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