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Packaging Designers Create Their Own Gin

Hamburg-based brand agency Hajok Design, which actually develops packaging presentations for companies, has created its own product to mark its 25th anniversary: A gin in a fine glass bottle.

Popular Packaging Flaschen für Premiumspirituosen

Packaging Combines Luxury and Sustainability

When packaging is eye-catching, designers have been at work. When it also showcases craftsmanship, it is a feast for the eyes. For “Make A Mark”, an international incubator for innovative and sustainable solutions in luxury packaging design, designers have developed prototypes for fancy perfume bottles, fine spirits bottles, and prestigious wine bottles. Among the partners is the German company Leonhard Kurz.

Smurfit Kappa eröffnet Netzwerk aus 5 E-Commerce Packaging Hubs

Smurfit Kappa opens E-Commerce Hubs

Smurfit Kappa has opened a network of five e-commerce hubs in Germany and, at these locations, offers packaging development, packaging testing and simulation, as well as laboratory testing from a single source.

Melitta Coffee Packaging Design Award

The Hamburg-based brand agency Hajok Design wins the prestigious Red Dot Award for the design of the packaging for Melitta Manufaktur coffees.

About Barbecue Mustard, WC Ducks and Other Everyday Helpers

Brands can position themselves better at the point of sale if they adapt to people’s everyday behavior, says Dr. Uwe Lebok, CEO of K & A BrandResearch in an interview. The brand expert uses the term Context Thinking for this purpose. In the PACKBOX forum at FACHPACK, he will be talking about context packaging and the fast track to the consumer.

Sustainable Design as a Lever of Transformation

25 role models of sustainable design were honored in Düsseldorf with the 2nd German Sustainability Award Design. The award-winning products, services, and systems range from textiles and electrical engineering to sustainable cosmetics.

Kathi Tortenmehl erhält Verpackungspreis

Award For a Brand Icon from Eastern Germany

The German Packaging Museum’s “Packaging of the Year” award goes to a brand icon from Eastern Germany: “Kathi Tortenmehl”. The product is presented in a design that is simultaneously modern and classic.

Top Innovations from the the Packaging Industry

The Gold Awards of the German Packaging Award 2021 have now also been determined. Whether it is an efficiency-enhancing data management system, economical film packaging printing or greenhouse gas as a raw material: the award winners honored at FACHPACK demonstrate the innovative capacity in the packaging industry.

Roman Klis Verpackungsdesigner im Interview mit packaging360

The Non-Verbal Keyvisual is Gaining Importance

Packaging designer Roman Klis, whose agency Klis Design GmbH works for well-known brand manufacturers, spoke at FACHPACK about the future of branding and design and changing consumer behaviors. Generation Z is of enormous importance to the packaging industry and brand manufacturers, Klis told packaging-360.com in an interview. He said they only needed a single impulse to become interested in a brand.

Dr. Hans-Georg Häusel speaks about packaging

“Our Brain Is a Lazy Pig”

Packaging is an emotional value driver. Everything on packaging has a message: best-selling author and brain researcher Dr. Hans-Georg Häusel explains at the Fachpack press conference how important packaging is for purchasing decisions.

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