Attitude and Consumption: How Brands Position Themselves

More and more, people are asking about the attitude of a brand, whether it is socially, ecologically, or politically oriented. Alexander Glück, Managing Director of Brand Consulting at the advertising agency Pahnke GmbH & Co. KG knows how brands with a focus on morale and consumption differ. His conclusion: it does not always have to be either/or.

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Special Show Presents Innovative Packaging Design

Analogous to the exhibition motto, NürnbergMesse and bayern design are shining a spotlight on opportunities offered by social change processes in packaging design in the special show “Transition in Packaging by Design” at FACHPACK in Hall 7 (Stand 432).

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“It’s About Systematic Transformation”

Matthias Giebel has been active as a consultant in the packaging industry for many years. As a partner for sustainability and innovation at Berndt + Partner, he is currently helping many customers to move forward on the topic of sustainability. At FACHPACK, he will be talking about how to win new customers.

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Packaging Industry Meets in Nuremberg

“Transition in Packaging” is the main theme of this year’s FACHPACK, which will be held in Nuremberg from September 27 to 29, 2022. The main features of the forum program have already been finalized, and preparations are in full swing.

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“Trade Show Duo Represents Entire Value Chain”

From 27 to 29 September 2022, the packaging industry will once again gather for three days to share information and knowledge with their customers and business partners, find out about the latest trends and innovations, and be inspired by interesting speakers and topics. We talked to Phillip Blass, Director FACHPACK at NürnbergMesse, about how the planning is going. During our conversation he provided some insights into what visitors to FACHPACK 2022 can look forward to.

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