The Ferrero Group is looking to drive forward its sustainability strategy with a range of new activities and collaborations. These include a pilot project for the Nutella brand in France, testing the use of reusable jars.
In an update on its packaging strategy, the Ferrero Group provided information on a number of newly launched projects and collaborations. These are designed to help make all packaging reusable, recyclable or compostable by 2025. For example, the Nutella brand in France has initiated a pilot project on reusable jars together with Loop and Carrefour. In this scheme, shoppers can purchase a specially designed, reusable Nutella jar in ten participating stores in Paris and on the Carrefour website for which they pay a deposit. Carrefour takes back the empty jars and cleans them so they can be reused afterwards.
According to Ferrero, its own design team worked closely with Loop experts to develop the new Nutella jar. The result of this cooperation is a specially designed jar with an optimized label and freshness seal that can be easily removed during cleaning.
New packaging for children’s Happy Hippo
Ferrero has also developed new recyclable packaging for Kinder Happy Hippo that meets CEFLEX recyclability guidelines for flexible films and has an improved recycling profile. Consumers will now be offered packaging with a new polypropylene monomaterial structure that is designed to provide the necessary product protection.
Ferrero also announced that it is now a member of the Ellen MacArthur Foundation and an active participant in the New Plastics Economy Initiative. Ferrero has also joined the 4evergreen alliance, which aims to increase the share of fiber-based packaging in a sustainable circular economy.