HelloFresh moving to paper cooler bags

HelloFresh, the largest supplier of meal-kit boxes, is moving to paper cooler pouches for shipping goods required to be refrigerated.

The new bags from HelloFresh are made from recycled paper and can easily be disposed of in the paper bin. The introduction of paper cooler bags in Germany, Austria and Switzerland is part of the sustainability strategy and helps further reduce the use of plastic in the shipping packaging of the meal-kit boxes. “Our maxim is to pack only what is absolutely necessary. But this can’t be at the expense of food quality. To ensure the ingredients reach our customers at home undamaged and chilled, we have to use packaging. This is why we are constantly working on optimising the balance between safe shipping and the ecological impact. This includes reducing the quantity of packaging and using recyclable or recycled materials,” says Nils Herrmann, Managing Director of HelloFresh Germany and Austria.

The paper cooler bags will replace PET coolers, starting in September in Germany and Austria and October in Switzerland. As a result of the changeover, the share of plastic in the total shipping packaging of the HelloFresh meal-kit boxes will be reduced by around 58 per cent. Refrigerated foods such as dairy products, fish or meat are kept cool for shipping in the paper bags with ice packs that comply with legal requirements and the temperature management concept (DIN SPEC 91360).