Lego Reduces Plastic Packaging

The Danish Lego Group plans to phase out single-use plastic bags. The company has also announced that it will invest up to 400 million US dollars in sustainability and social responsibility initiatives within three years.

Singe-use plastic bags, which are used in Lego boxes to pack the loose bricks, are to be phased out gradually. From 2021, recyclable paper bags certified by the Forest Stewardship Council will be tested as an alternative. ” We have received many letters from children asking us to remove single-use plastic packaging,” said Niels B. Christiansen, CEO of the Lego Group. ” We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change.“

Numerous prototypes tested

At the same time, the company stressed that moving away from the current packaging is not an easy task and will take time. The new material had to be durable and light, and should also improve the building experience. Lego has now tested several prototypes made from a range of different sustainable materials. The children particularly liked the paper bags, which are to be tested in 2021.

“As a company who looks to children as our role models, we are inspired by the millions of kids who have called for more urgent action on climate change,” said Christiansen. ” We will step up our efforts to use our resources, networks, expertise and platforms to make a positive difference”.