Lidl is already saving hundreds of tons of packaging plastic every year. Now the new “more responsibly packaged” logo is also being introduced.
According to Lidl, the company is making progress in reducing plastic consumption. They report that they are already saving hundreds of tons of plastic per year by optimizing packaging. So that customers can also see what makes the new product packaging more sustainable than the former versions, Lidl is now introducing a new packaging label for own brand products with the “more responsibly packaged” logo.
FachPack presents solutions on the subject of sustainability – throughout the entire packaging process chain and everything associated with it, from materials to function and design to logistics and tracking. More information can be found here.
“Anyone who places plastic on the market must also actively take care of reducing the volume and increasing the recyclability of the material. At Lidl, we have been working for years on using less new plastic, more recycled material, and on closing cycles. We are now making these improvements transparent for our customers with ‘more responsibly packaged’,” explains Jan Bock, Purchasing Manager at Lidl Germany. “But we still have a long way to go. It is not possible to do without plastic overnight, we need even more sustainable solutions and innovations,” he adds.
The logo will be successively applied to the front of packaging that meets at least one of the following criteria: at least 80 percent recyclability, at least 30 percent recyclate content, at least 10 percent use of alternative materials or savings in volume or weight of the packaging material. According to Lidl, it is indicated on the product which of these sustainable criteria the relevant packaging specifically meets.