Effective immediately, all Perwoll bottles from Henkel in Western Europe are made of 25 percent recycled polyethylene. The special thing about it: even the black bottles are fully recyclable. The bottles were developed in cooperation with the packaging manufacturer ALPLA.
It’s a start: Henkel’s packaging and supply chain team has integrated a non-negligible proportion of recycled PE into the entire range of Perwoll bottles on the Western European market. The Perwoll bottles available in Western Europe are fully recyclable and now consist of 25 percent recycled polyethylene. There have been no changes in the visual appearance of the bottles; they are still available in the usual colours from pearly pink to cherry red. The black bottles are now also fully recyclable, because Henkel has switched to an alternative soot-free colour.
Low CO2 emission pioneer
“This is a great success – and also a starting point for further progress: We are already working on using this recycled material in other categories,” says Vineet Varman about the change in the Perwoll bottles. “Although the availability of high quality recycled PE material from plastic waste from end-user households is still limited, we are proud that we have successfully established a recycling supply chain for it in cooperation with our partners,” says Varman.
The use of recycled material makes the bottle a particularly sustainable CO2-saving packaging solution, comments Nicolas Lehner, CCO of ALPLA “This is also because we manufacture the bottles in-house in direct conjunction with the production at Henkel, which reduces transport routes and repackaging to virtually zero.”
A little closer to the packaging target
Henkel has set itself the goal of increasing the percentage of recycled plastic in its packaging for consumer goods from 10 percent in 2018 to 35 percent by 2025. The company also aims to make all its packaging recyclable, reusable or compostable by 2025. There is still much to be done, but with the current changes, Henkel has come a step closer to achieving these two goals.