According to Penny, the group is the first discounter in the whole of Germany to permanently include a reusable cotton fresh net for fruit and vegetables in its range.
During a test, an overwhelming majority of Penny customers opted for this variant as an alternative to the classic knot bag. From mid-August this year, Penny will be offering the double-pack reusable fresh nets made of GOTS-certified cotton at a price of EUR 0.99 in all its 2,200 stores. As part of its sustainability strategy, the discounter decided in April this year to conduct the policy-guiding customer survey with regard to the reduction of plastics. The polyester variant (EUR 0.49), which was also offered for test purposes, will now merely be sold off for the purpose of using up resources. The use of reusable fresh nets is recommended by Germany’s Nature and Biodiversity Conservation Union, Naturschutzbund Deutschland (NABU).
“Penny would like to further develop the important topic of sustainability together with its customers and anchor it ever more deeply in its product range. I am all the more pleased that so many customers took part in the test and provided a clear result. The cotton for the reusable fresh nets comes from certified and sustainable cultivation. The nets are robust and can be used again and again. I am convinced that we will thus reduce the number of knot bags that we make available to our customers,” says Stefan Magel, Divisional Director of Trading Germany at the Rewe Group and COO Penny.