Levy & Frey is a Berlin-based start-up with a clear mission: sustainability is the top priority, and disposable plastic should be avoided wherever possible. The online store has therefore been offering sustainable body care in powder form since December 2020.
Jo Witte, founder of Levy & Frey, is convinced that consumers have long been thinking a lot about sustainability. Implementing it in everyday routines, on the other hand, is still a challenge for many. With special offers on levyandfrey.com, this is now set to change as far as possible with a view to body care.
With its core products of hand soap, shower gel, shampoo and conditioner, the start-up is entering the market for beauty and body care products. The basic idea: traditional body care products consist of up to 90 percent water. Only about 10 percent makes up the actual ingredients. Levy & Frey therefore supplies empty product bottles and small powder sachets. These contain the ingredient for mixing by consumers. The product should be ready for use within five minutes. All consumers have to do is to mix the powder with water in the correct ratio.
Transport volume minimized
The product bottles can be used again and again, so that only the powder needs to be reordered. In this way, not only the consumption of disposable plastic is greatly limited, as the company points out. The low transport volume and weight also reduce the carbon footprint.