As part of a relaunch of the beauty care brands Nature Box, Gliss Kur and Syoss, the packaging portfolio will also be made more sustainable. For example, the use of recycled materials has been further increased. And soot-free ink has been used for black packaging.
With relaunches of the hair care brands Nature Box, Gliss Kur and Syoss, Henkel is taking a further step towards promoting sustainable packaging solutions. As part of the relaunch of the Schwarzkopf brand Gliss Kur, for example, Henkel is increasing the proportion of recycled material across its entire product range. While the new shampoo and conditioner PE bottles contain 30 percent recycled material, the PET bottles of the shampoos and express repair conditioners contain 97 percent recycled plastic.
According to Henkel, all bottle bodies are 100 percent recyclable. The reduced use of metal foil further simplifies the entire recycling process, the company says. In addition, the new black caps are made of soot-free material and are therefore also completely recyclable.
Soot-free black paint
Keyword black bottles: Henkel intends to play a pioneering role in the development of recyclable black packaging. After all, these usually represent a challenge for the recycling value chain. Henkel introduced its first recyclable black plastic packaging in 2019. With the relaunch of Syoss in September, soot-free black paint was now used for the black packaging for which the hair care brand is known. As Henkel emphasizes, this means it is completely recyclable. What’s more, all shampoo bottles are made of 98 percent recycled material, but exclusive caps.
“Social Plastic” at Nature Box
With the relaunch of the hair and body care brand Nature Box, Henkel is also taking further steps in its cooperation with the social enterprise Plastic Bank. According to Henkel, Nature Box is the first cosmetics brand to introduce “Social Plastic” as packaging material for its entire bottle portfolio: All Nature Box bottle bodies consist of 98 percent plastic, which is collected by people living in poverty before it can enter oceans and waterways. Henkel is currently working on replacing the remaining two percent plastic contained in the bottle’s coloring with the recycled material as well. To this end, the company is already testing a color carrier consisting of “Social Plastic”.