When the Bottle Becomes Training Equipment

The dumbbell-shaped bottle for isotonic sports drinks by the Bibita Group meets all the requirements for an ideal packaging design: Not only does it attract attention and clearly refer to the contents, but it also has a very practical use.

Product packaging can be both creative and practical. A good example of this are the sports drinks of the Dum Dum brand in the dumbbell-shaped plastic bottle (710 ml). The Bibita Group from Peja in western Kosovo sells both isotonic drinks with vitamins, magnesium or calcium without carbon dioxide, and vitaminised and mineralised “fitness water” in the dumbbell-shaped bottle.

Dumbbell bottle or bottle dumbbell

The unusual bottle design not only guarantees consumer attention, but also unmistakably refers to the core target group of athletes. However, the “dumbbell bottle” is not only a visual highlight, but also promises a very practical use: It fits so well into your hand that you can use it for light dumbbell training, for example as a “bottle dumbbell” when jogging.