In France, Nestlé launches Maggi organic bouillon cubes in recyclable paper packaging. This is the latest result of an innovation offensive with the help of which the company intends to convert more and more products to paper packaging.
Nestlé is breaking new ground with the Maggi brand: for the organic range in France, recyclable paper packaging is used to wrap individual bouillon cubes. The new packaging solution uses coated paper that can be recycled via the paper stream in France, according to Nestlé. Until now, the bouillon cubes have been wrapped with a multi-layer laminate of aluminum. The paper used for packaging comes from sustainable sources: The pulp and paper mills are certified by the Forest Stewardship Council (FSC) and the Program for the Endorsement of Forest Certification.
Between product protection and sustainability
“The main challenge our team faced was the creation of a foldable, sealable material that is robust enough to provide a sufficient barrier, whilst also being readily recyclable,” said Torsten Pohl, Head of the Nestlé Product Technology Center for Food in Singen (Germany). In the run-up to the market launch, the team naturally also had to adapt and convert the packaging machines accordingly.
Nestlé is increasingly working towards using only recyclable or reusable packaging by 2025. The company also wants to use a third less new plastic over the same period. “We have made strides in our transformative journey towards a waste-free future,” emphasizes Véronique Cremades-Mathis, Global Head of Sustainable Packaging at Nestlé. “But we know that we have more work to do.” As the world’s largest food and beverage company, she said, the company would be committed to putting the size and scale to work to tackle the packaging waste problem.