Recyclable, Microwavable Rice Pouch

Mars Food, in collaboration with packaging specialist Amcor, plans to launch the first food-safe, microwavable rice pouch made from a mono-material in 2021. The packaging is expected to be launched in some European markets in the middle of the year.

Mars Food will launch an initial pilot project in the first half of 2021 and plans to expand the concept across its portfolio from the second half of the year: The company plans to use recyclable polypropylene (PP) for microwavable rice bags of brands such as “Ben’s Original” and “Seeds of Change”. As a mono-material, it is said not to compromise on shape, shelf life, functionality as well as high safety standards. The pouches are said to be mechanically and chemically recyclable where the appropriate infrastructure is in place.

“We are committed to finding more sustainable solutions for our packaging that are food safe without compromising quality,” said Fiona Dawson, president of Mars Food, Multisales Global Customers. She said this is a big step toward the company’s 2025 commitment to produce 100 percent recyclable, reusable, or compostable packaging.

Material has been thoroughly tested

The upcoming launch builds on Amcor’s “AmLite HeatFlex Recyclable”. It is the first application for microwavable food in a stand-up pouch format, according to the company. Mars Food accelerated the development of the new material through in-depth testing and conducted extensive scale-up testing at its production facilities in the UK. It then worked with Amcor to ensure that the material development met all functional requirements while ensuring product quality and safety.