The Danish home furnishings company JYSK, which includes Dänisches Bettenlager, is switching the packaging of bed linen and sheets from plastic bags to paper straps. This is expected to save a total of 475 tons of plastic.
JYSK is taking another step to reduce plastic: a new packaging for bed linen and sheets in which the company completely eliminates plastic. A wraparound paper band replaces the plastic packaging. The first products with the new packaging are already going on sale. During a transitional period, they will be sold together with products with the old packaging until they are sold out. The new packaging is made of FSC-certified material.
475 tons less plastic
JYSK includes around 970 stores in Germany and the online store DaenischesBettenlager.de. In total, JYSK’s store network comprises over 2,900 stores in 51 countries. Eliminating about 27 million plastic packages of the bedding and sheets JYSK sells worldwide each year will save about 475 tons of fossil-based plastics annually, according to the company.
“This is a project that I have been working with for several years and we have been through a lot of different packaging types on the way“, says Kathrine Møller Vinther, Category Manager Bed linen & Sheets at JYSK. “The strategy was to find a more sustainable package design for bed linen and sheets in a good quality, and I am more than satisfied with the result.”