At FACHPACK 2021, NürnbergMesse and bayern design present the special show “Sustainable Packaging”. The exhibition shows how sustainable packaging design is developed in design and how designers accompany its market launch.
Small but nice: The special show on sustainable packaging is a special exhibition because it presents exhibits in a quiet atmosphere in the middle of the hustle and bustle of the trade fair. Unlike the exhibitors’ products, the artistic works are not meant to be touched. But you can be amazed. For example, at the orange peel packaging. Designer Yuli Meroz named her project “O Peel.” “The goal of the project was to explore the potential of orange peel as a material, its diverse processing, and to develop the tools to design a collection of unique items from a single source. Like the orange peel that encloses the fruit, the results of the material research are presented in the form of containers and packaging solutions that preserve the peculiarities of this familiar material, that is, its texture, smell and character,” says Meroz.
The fact that design plays a key role for the packaging industry will also be demonstrated by this special show, which will present sustainable packaging solutions in artistic form in keeping with the trade show’s main theme of environmentally friendly packaging. Design shapes new trends and generates interest. The curated exhibition will showcase future-oriented and creative design solutions to inspire visitors. It is structured by the following guiding themes: Materials and Research, Implementation and Prototyping, Product and Market Launch.
The exhibits on display deliberately focus on three different development stages of sustainable packaging. They illustrate the importance of circular thinking in the development of new materials and products. Design opens up new possibilities that make sustainable packaging attractive and add value to corporate culture and brand image. The innovations shown are a source of inspiration for new trends and impulses in the packaging industry.