L’Oréal, together with its partners LanzaTech and Total, has presented a packaging made from recovered carbon emissions. It is the first of its kind. Work is now to be done to increase the production volumes for this special plastic.
Use industrial carbon emissions to produce plastic packaging: This model has now been presented by the partners L’Oréal, LanzaTech and Total. The conversion process takes place in three steps: LanzaTech captures industrial carbon emissions and converts them into ethanol using a biological process. Thanks to a special dehydration process, Total then produces ethylene from the ethanol before polymerizing it into polyethylene. According to the partners, the resulting material then has the same technical properties as the fossil version. L’Oréal uses this polyethylene to manufacture packaging.
Invitation to participate
The partners now intend to work together to increase the production volume of these new plastics. “With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution,” underlines Jacques Playe L’Oréal Packaging & Development Director at L’Oréal. “We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
“Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past,” said Jennifer Holmgren, CEO of LanzaTech. Founded in New Zealand, LanzaTech is a carbon recycling company headquartered in Illinois, USA and now employs more than 170 people with locations in China, India and Europe.