PepsiCo Expands Packaging Sustainability Strategy
PepsiCo continues to drive the issue of sustainability. With its new pep+ (pep Positive) strategy, the company aims to create a framework for the further transformation of its business model and provide a guideline for its realignment.
In the future, sustainability will play into every area of the company and will be the key benchmark for future business success, PepsiCo announces. “pep+ is the future of our company – a fundamental shift in what we do and how we do it to create growth and shared value centered on sustainability and human capital,” said Ramon Laguarta, PepsiCo chairman and CEO.
In packaging, he said, the focus is on introducing more sustainable packaging into the value chain, including the new global goal of reducing the amount of untreated
plastic per serving by 50 percent across the food and beverage portfolio. In this country, PepsiCo is already leading the way by introducing only 100 percent recycled plastic (rPET) in all of its CSD beverage brands’ beverage bottles by the end of 2021. The Lipton Iced Tea range has already switched since April 2021.
A key focus in promoting a positive value chain, he said, is to build a a circular economy for packaging in Europe. Denmark and Finland recently announced recently announced that they will join nine other European markets in moving to 100 percent recycled plastic bottles for the Pepsi brand by 2022.
PepsiCo also continues to drive the development of a circular economy for flexible packaging through a
through a series of collaborations and innovation investments. These include PepsiCo’s participation
PepsiCo’s involvement in various sorting and recycling technologies, including the next phase of the Holy Grail digital watermarking initiative, which will see initial testing of PepsiCo food packaging in France and Germany in 2022.
