Starting in 2021, McDonald’s plans to offer its customers in selected British restaurants a reusable cup for hot drinks. The deposit cup can then be returned to the restaurants for cleaning by Partner Loop.
McDonald’s announced a partnership with the TerraCycle packaging service Loop in early September 2020. A new, reusable cup model for hot drinks is being tested. The initiative is scheduled to start in 2021 in selected McDonald’s restaurants in the UK. McDonald’s says it is rethinking the packaging of products and wants to offer customers options to avoid waste while maintaining the highest safety standards. Every cup will be hygienically cleaned, making it as safe and hygienic as a disposable cup. It will be interesting to see how the new packaging model works in the McDonald’s system, the company said.
Loop increases range
Loop’s cleaning systems have been developed in cooperation with Ecolab on a scientific basis. “This groundbreaking partnership with McDonald’s enables Loop to greatly expand its reach,” said TerraCycle and Loop CEO, Tom Szaky. The Loop initiative fits in well with McDonald’s. The company is also testing recycling solutions in other countries, for example the Recup system in Germany. In the United States, the NextGen Cup Challenge is testing fully recyclable and reusable cup systems. In Great Britain, all McDonald’s restaurants now have recycling facilities for paper cups.