The stand-up pouch for the “Finish All in One 0%” brand now contains 30 percent post-consumer recyclate. As detergent producer Reckitt points out, the switch was preceded by about two years of research and analysis.
The use of more recycled plastic in packaging is expected to bring one of Reckitt’s best-known brands, “Finish”, closer to its 2025 sustainability goals. The stand-up pouch of the new “Finish All in One 0%” is made of 30 percent post-consumer recyclate (PCR). The company said Finish began reducing the use of non-recyclable plastics in flexible packaging in 2019. Multilayer composites of different plastics (PET-PE) were replaced with recyclable mono-material packaging.
Making all packaging recyclable
After two years of research and analysis of various materials, Reckitt now reports being able to incorporate 30 percent recycled material into packaging that is already recyclable. “We are sticking to our goal of making all packaging for our products recyclable, but it’s a long process,” says Krzysztof Krajewski, Director Packaging Sustainability Hygiene at Reckitt. “Introducing 30 percent recycled plastic in Finish’s stand-up pouches, while maintaining the integrity of the pouch, is a fantastic start.”
However, he says it is important to make further progress in this area. “We continue to work on that. And we couldn’t have done it without the great support of our partners Drukpol.Flexo and Morssinkhof-Rymoplast. This has been a real team effort.”