In its cooperation with the social enterprise The Plastic Bank, Henkel is now taking the next step: according to its own statements, it will launch products from Laundry & Home Care and Beauty Care on the market whose bottles consist of one hundred percent old plastic, up to 50 percent of which is “Social Plastic”.
The consumer goods giant Henkel has been working with The Social Bank since 2017. The Düsseldorf-based company uses plastic collected before it reaches the sea or rivers. In a project in Haiti – one of the poorest countries in the world – for example, the population can hand in plastic waste and exchange it for money, goods or services. This so-called social plastic can then be reintegrated into the plastic value chain.
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In June 2019, Beauty Care will also be launching two editions of shampoo and shower care products with bottle bodies made of 100 percent recycled plastic – 50 percent of which is social plastic. “A total of around 200 metric tons of collected social plastic will be processed for Henkel in 2019 – so this plastic will not end up in the sea,” said Thomas Müller-Kirschbaum, Co-Chairman of Henkel’s Sustainability Council. By 2025, the company intends to increase the proportion of recycled plastic used for packaging its consumer products in Europe to 35 percent. In addition, by then all product packaging should be recyclable, reusable or compostable.