The search was on for 100 posters that creatively addressed the issue of sustainability and presented innovative ideas for sustainable packaging solutions. A jury selected the 100 best works for the vernissage, which were unveiled at the Hafenstudio Hamburg. The first three winners received prize money totaling 20,000 euros, with half of their winnings going as a donation to an environmental protection organization of their choice. The best three works were also shown on Ströer screens throughout Germany on June 30, 2022.
First place, with a prize money of 10,000 euros, went to Luka Herzog from Hamburg and his design of a plastic sea pierced by the outline of a drinks bottle. Second place and 7,000 euros went to Konstantin Weid for his poster “Papier das doch mal!” (a play on “try this” using the German word for paper instead). Third place with a prize money of 3,000 euros went to Alexander Rozmann who transformed a plastic bag into an iceberg in his design.
Torben Nielsen, Managing Director of PepsiCo DACH, says: “We asked ourselves: how can we stimulate a social debate on recycled PET and the avoidance of plastic waste? That’s why we launched an art competition in collaboration with our Pepsi MAX brand. Art has always created space for pluralism, exchange, inspiration, real change – and can provide impetus for critical dialogue through provocation.”
For the art competition, creative minds were invited to design posters that innovatively address sustainable packaging solutions, plastic avoidance, and/or waste reduction. A jury of design professors and PepsiCo sustainability experts selected the top 100 posters and the three winners, the company explains.