Ferrero announces new packaging targets
In its latest Corporate Social Responsibility Report, the Italian confectionery manufacturer Ferrero announces its new commitment to make all packaging 100 percent reusable, recyclable or compostable by 2025.
With the 10th CSR Report, the Ferrero Group announced that it had signed the New Plastics Economy Global Commitment of the Ellen MacArthur Foundation. Ferrero shares the vision of a recycling economy for plastics in which plastics never become waste. By signing the New Plastics Economy Global Commitment, the confectionery manufacturer wants to play an active role and also commits itself to eliminating problematic or unnecessary plastic packaging through redesign, innovation and new delivery models.
Ferrero buys and produces sustainably and strengthens its commitment to more sustainable packaging. “We are pleased to announce our commitment to 100 percent reusable, recyclable or compostable packaging by 2025 and sign the New Plastics Economy Global Commitment with the Ellen MacArthur Foundation to support the acceleration towards a closed loop economy,” said Giovanni Ferrero, Executive Chairman of the Ferrero Group.
Sustainability as the key to growth
“We have growth targets, and the key is to embed sustainability throughout our company. This new commitment to packaging is an important step in achieving this,” said Lapo Civiletti, CEO of Ferrero Group.
“The New Plastics Economy Global Commitment brings together companies, governments and others in a clear vision of a plastics recycling economy. We are delighted that Ferrero is joining us in setting concrete goals for 2025,” commented Sander Defruyt, Head of the New Plastics Economy Initiative at the Ellen MacArthur Foundation.
To achieve this new challenging goal, Ferrero wants to involve the entire Group, suppliers and partners. Investments in R&D and Open Innovation as well as collaboration in partnerships will drive Ferrero’s strategy to avoid unnecessary plastic packaging without compromising product quality and freshness. In line with its global commitment, Ferrero will implement the following initiatives as part of a roadmap to 2025: Investment in R&D and Open Innovation to achieve the following:
- Avoid unnecessary plastic packaging
- Maximising the use of recycled materials where it is safe for consumers to do so
- Exploration of projects to test new compostable packaging materials for targeted applications, with a focus on marine compostable solutions.
- Research into applications for difficult-to-recycle packaging structures
- Identification of projects for the use of packaging waste from plants in order to ensure recycling with minimum environmental impact.
Ferrero also announced that it will step up its efforts to close leaks in after-use collection systems to provide consumer information on proper disposal and tips on dismantling and recycling packaging. The Ferrero Group will continue to publish announcements about these future milestones to make all packaging 100 percent recyclable, reusable or compostable by 2025.