The parent company of Lidl, Kaufland and PreZero joins the STOP project, the initiative to avoid plastic waste in oceans. The Schwarz Group is the first food retailer in the world to become a technical partner of the alliance.
The Schwarz Group (Lidl, Kaufland, PreZero) now supports the STOP (Stop Ocean Plastic) project as a technical partner in order to contribute to the disposal of plastic waste. STOP is a leading initiative to avoid plastic waste in oceans and works in particular with municipalities in Indonesia to develop efficient waste disposal systems there. The Schwarz Group claims to be the first food retailer to support this initiative, which was launched in Indonesia in 2017. Large companies such as Nestlé have already joined the project, as have the Norwegian Ministry of Foreign Affairs and many Indonesian authorities. STOP, an initiative of the two companies Borealis and SYSTEMIQ, supports cities and municipalities with technical expertise and knowledge transfer to set up a waste management system.
The Schwarz Group’s partnership with the STOP project is part of the group-wide REset Plastic strategy, which was launched in 2018. “With our plastics strategy, we are establishing a new way of thinking for a clean tomorrow,” says Thomas Kyriakis, Chairman of Schwarz Central Services. With the areas of prevention, design, recycling, disposal as well as innovation and education, it comprises five fields of action.