They promise high attention on the supermarket shelf and in addition they are practical: No wonder that more and more brand managers in the confectionery and snack segment rely on resealable stand-up pouches. The Swiss Delice “Thins” brand now enhances the packaging type with an unusual resealable front closure.
From nuts and dried fruit to muesli, pre-cooked noodles and ready-meals: More and more manufacturers of branded goods are opting for the stand-up pouch as their packaging type. There is also a lot that speaks for it. For example, its flexible film is considered to be minimalist packaging.
Above all, stand-up pouches promise to attract more attention from consumers, because instead of lying on the shelf, the front of the product can be seen from a distance and thus offers great leeway for marketing.
Maximum advertising space
Manufacturers of snacks and confectionery in particular make use of this advertising space to visually enhance their products. Recently, “Popcorn Snack Bites” of the Lindt line “Hello” have also been made available in a stand-up pouch, which, like more and more products, is equipped with a reclosable closure.
On the one hand, resealing makes it easier to consume on the move, which is becoming increasingly important for snacks and confectionery, and on the other hand it ensures that the package contents remain fresh. This function is particularly important for baked goods, because they soften quickly if they are not packed airtight. Manufacturers such as Bahlsen have long since introduced stickers for resealing, similar to those used for pasta packaging. However, they have the disadvantage that the adhesive force will eventually weaken.
Free view of the contents
The Swiss Delice “Thins” brand has now solved the problem with a new type of resealable closure on the front – instead of on the upper edge of the stand-up pouch as is usually the case. Since March, four varieties of the brand have been available in the new packaging in German food retailers. The manufacturer is Midor, a subsidiary of the Swiss retail giant Migros.
The new packaging solution has a very high-quality appearance with a partially matte, partially glossy print – and has another practical advantage thanks to the inventive “front flap”: When opened, the contents are more visible than with a conventional closure strip. It remains to be seen whether the new type of packaging will prove its worth with consumers – and this will also depend on whether any cookie crumbs get stuck on the adhesive seal.