Brandenburg

„The Whole Product Cycle is in Demand“

The main theme of FACHPACK 2022 is „Transition in Packaging“. We asked representatives from the packaging industry what this motto means to them. Read the answers from representatives of packaging companies Craemer, KOCH and Metsä Board.

Sebastian P. Brandenburg, Managing Partner of Craemer Group:

„Transformation in the packaging industry is important. As a traditional family business, we want to contribute decisively. We can do this by acting sustainably, operating in a way that is compatible with the future, and returning high-quality materials to the material cycle. We pursue circular value creation: after a period of use of often ten years or more, we take back the used load carriers we have manufactured and produce new ones from the material. It’s all about innovative value-added partnerships, minimizing the ecological impact of what we do, and saving resources.“                           Photo: Craemer Group

Jörg Schebetka Head of Marketing Communications KOCH Pac-Systeme GmbH, FACHPACK Trade Fair Advisory Board:

Jörg Schebetka„Transition in Packaging means to me, or especially to KOCH, that we are constantly evolving. Today, solutions for the transition towards sustainability are particularly in demand – always with a view to providing customers with the best packaging solution for them. Sustainable packaging made of cardboard is nothing new for us. Today, the portfolio is supplemented by a range of environmentally friendly packaging solutions. Under the motto „Packaging outside the box,“ we want to show how a sustainable future can be shaped faster and better – and with a view to all aspects of packaging. This also includes highlighting potential savings and packaging developments. Not to be neglected are digital service products, with which targeted potential for more added value on the packaging machines as well as in the surrounding area can be tapped. It is important to look at the big picture – beyond the end of one’s nose.“

Photo: KOCH Pac-Systeme GmbH

Marjo Halonen, VP Communications, Metsä Board:

Majo Halonen von Metsä Board„In recent years, we have seen a growing demand for fiber-based packaging solutions. More and more companies are trying to replace or reduce plastics in their packaging and make packaging recyclable to protect and preserve natural resources, as they themselves increasingly focus on organic and pure ingredients for their brands. For us, this approach is part of the „Transition in Packaging,“ a conceptualization that we believe must take into account the entire product cycle. All companies along the supply chain are required to keep their footprint as small as possible, or in the best case, leave none. In packaging, for example, brands need to rethink their strategy from the origin of the material to processing, finishing, transport, recycling and disposal.“

 

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