Essity Increases Recyclability of Packaging

Essity, a producer of hygiene products, has collaborated with packaging manufacturer Mondi and chemical company Dow on new secondary packaging for feminine hygiene products. The solution makes greater use of renewable and recycled materials.

Essity’s hygiene product portfolio includes sanitary towels. These were previously packaged in pouches that were made of 50 percent renewable materials. Essity has now worked with packaging specialist Essity as well as chemical producer Dow on new secondary packaging. These better meet Essity’s packaging sustainability goals of working toward full recyclability and using up to 85 percent biomass, renewable, or recycled material in all bags, with up to 25 percent being recycled plastics.

The new packaging contributes to these sustainability goals by using a renewable material and byproduct from the paper industry. The packaging also contains mechanically recycled ingredients from post-consumer materials. In the process, Mondi honed in on a solution with Dow and other companies along the value chain to find the most suitable resin formulation. The end result is an extruded film that is printed and converted into a bag.

Protective properties maintained

The solution provides the same high level of protection as the previous alternative, Mondi points out. It prevents moisture and light from damaging the feminine hygiene range, has strong sealing properties and delivers excellent print quality to maintain the appeal of brands such as Bodyform, Libresse, Nana and Nuvenia, the company adds.

“The challenge was to find the best combination of renewable and recycled content that maintains product quality and production efficiency,” explained Marjo Kuisma, Regional Sales Consumer Flexibles at Mondi. “We are excited to launch the new feminine care packaging that has a reduced carbon footprint and will contribute to our sustainable innovations,” said Guosheng Zhang, Global Technical Innovation Manager Feminine Care at Essity. “The end result is eye-catching, well designed and has a positive impact on the environment.”

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