Whisky, Packed in Paper
Diageo intends to use paper spirit bottles in the future. The new bottles will be used for the Johnnie Walker brand in early 2021. A consortium of global FMCG companies, including PepsiCo and Unilever, was formed to further develop the technology.
Diageo, manufacturer of Johnnie Walker, Smirnoff and Guinness, wants to score points in terms of sustainability with a completely plastic-free, paper-based spirits bottle. The bottle is scheduled to celebrate its premiere in 2021 at the whisky brand Johnnie Walker. To this end, Diageo and the venture capital firm Pilot Lite have founded Pulpex Limited, a new company for sustainable packaging technology.
To ensure that the technology can be widely deployed, Pulpex Limited has formed a partner consortium of the world’s leading FMCG companies. The consortium partners expect to launch paper bottles based on Pulpex Limited’s design and technology in 2021.
According to Diageo, Pulpex Limited has developed a scalable paper-based bottle that is plastic-free and fully recyclable. The bottle is made from sustainable pulp to meet food safety standards. It can be recycled in standard waste streams. Ewan Andrew, Chief Sustainability Officer of Diageo, is “proud to have created this world first”.
Richard Slater, Unilever’s Chief R & D Officer, is also impressed: “Joining forces to jointly develop and test paper bottles is an incredibly exciting step forward. We look forward to working together on one of the greatest environmental challenges of our time”.