The Schwarz Group, which includes Lidl and Kaufland, is expanding its use of recycled materials in packaging. Kaufland has also increased the proportion of climate-neutral packaging.
The Schwarz Group is expanding the goals of its “REset Plastic” plastics strategy and aims to use an average of 20 percent recyclate in the private label packaging of its Lidl and Kaufland retail divisions by 2025.
Since 2018, the group has already been pursuing targets to reduce plastic consumption by 20 percent by 2025 and to make 100 percent of its private label packaging maximally recyclable. With the new target on the use of recyclates, the Schwarz Group is committed to promoting the circular economy. Across all countries, an average of six percent recyclate is already used in Lidl and Kaufland private label packaging (as of 2019).
To achieve the objectives of the plastics strategy, the corporate group is implementing a variety of measures. Among other things, it has been decided to abandon the use of black plastic in Lidl’s and Kaufland’s own-brand packaging by the end of 2021 at the latest, as this makes recycling more difficult.
In parallel, Kaufland also wants to use more packaging that is climate-neutral. For example, the entire range of the vegan and vegetarian private label “K-take it veggie” and the reusable plastic bags will be produced in a climate-neutral way. For a product to become climate-neutral, CO2 emissions are recorded, avoided as far as possible, reduced and, last but not least, those that cannot be avoided are offset by investing in climate protection projects. “By making parts of our product range more climate-friendly, we are now also giving our customers the opportunity to actively participate in climate protection,” says Lavinia Ahmad, Head of CR at Kaufland. Kaufland customers are now being actively made aware of the issue through all major communication channels. A separate logo on the packaging will also draw attention to the offset.
Multi-talented reusable bag
The climate-neutral reusable bag is recyclable and consists of 80 percent recycled film that comes directly from Kaufland stores. Kaufland is thus contributing to the group-wide plastics strategy REset Plastic, because recycling saves both material and CO2. The production location in Germany also minimizes transport routes and thus further greenhouse gas emissions.
In order to keep the emissions of the “K-take it veggie” products as low as possible, Kaufland is focusing on switching to more environmentally friendly packaging as part of the group-wide plastic strategy REset Plastic. For example, the use of plastic in the packaging of the “Infinity Burger” has been reduced by 70 percent.