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The Swiss company Toff Drehteile AG manufactures water pipes under the label ‘toff design shishas’. To ensure that these arrive atreach the customer without scratches and damage, the family business relies on a new, sustainable e-commerce packaging. The material-optimized solution was developed and produced by DS Smith.
The unusual design consists of a lower and an upper open corrugated board inlay. The inlays securely fix the delicate shishas in the packaging, but without additional filler materials. An unboxing experience is also included for many customers. Because the first thing the customer sees after opening the box is his or her individually produced water pipe in contrast to the natural corrugated cardboard.
Smoking pleasure is promised by ‘toff design shishas’ with its purist, functional design water pipes. The shishas are also individually manufactured at the headquarters of the family business at the request of customers’ requests. Fabian Toff, Managing Director of ‘toff design shishas’ emphasizes: “For online shipping, we were looking for packaging that would reliably protect our sensitive premium products in transit and at the same time stage the unpacking process as an emotional moment. In addition, the solution had to be sustainable and space-saving to store.”

The e-commerce packaging in EB corrugated developed by DS Smith in accordance with their circular design principles, which the company designed drew up together in co-operation with the Ellen MacArthur Foundation, meets the requirements 100 percent. The two inserts ensure that the hookahs lie very straight, firm and compact in the shipping carton, according to a company statement. Filling material is just as littleno more required for the material-optimized solution as than adhesive tape: because the box can be closed simply and securely using tuck-in tabs. To protect the package contents, which are in the higher price segment, from theft during transport, the packaging is deliberately not printed on. In addition, the natural corrugated board underlines the sustainability claim of by the product and the company.