In Ireland, Northern Ireland and Austria, bottler Coca-Cola HBC has begun to introduce KeelClip technology, the first step in its plan to replace plastic film on all returnable cans in the European Union markets.
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Beiersdorf reports a breakthrough in bottles for Nivea body lotion: a new packaging design uses 50 percent less plastic. The bottle can be rolled up, similar to a toothpaste tube, making it easier for consumers to empty.
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As part of the 23rd Deutscher Verpackungsdialog, the Deutsches Verpackungs-Museum awarded the “Packaging of the Year” prize to “Löwensenf”. The “Löwensenf Extra” brand, which celebrates its centenary this year, has become a true brand icon.
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The British retail chain Asda opened a new store, where various sustainability concepts are being tested. Partner Unilever is at the forefront of the project. For Unilever, this is the largest trial ever conducted in Europe on refill stations.
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In cooperation with the Italian meat producer Fratelli Beretta, packaging specialist AMB has designed new packaging films made of mono-PET. The films with high barrier have a high recyclability. They are also available in 100 percent recycled PET.
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Together with HP, Mondelēz International has created a specially designed packaging for the Cadbury chocolate brand: Each one is unique.
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Coca-Cola is taking an innovative way to win consumers over to PET recycling together with Reclay in Austria. A reward system, which runs via a special app, is intended to provide additional impetus. The prototype is currently being tested.
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Procter & Gamble has announced the introduction of a system of reusable and refillable aluminum bottles for Head & Shoulders, Pantene Pro-V, Herbal Essences and Aussie in Europe. This is expected to save 300 million bottles of new plastic every year.
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By the end of 2021, PepsiCo Germany intends to use only recycled PET in carbonated beverage bottles of the Carbonated Soft Drinks (CSD) and the Lipton Ice Tea range. The company is investing seven million euros in Germany for this purpose.
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Dr. Stefan Kunerth, Technical Director for Germany, Benelux and Scandinavia at Coca-Cola, explains why there is no such thing as sustainable packaging and why the use of recycled material is an investment in the future. He also points out that packaging reduced solutions can be an alternative.
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